Reference
Yotran, a yoga-inspired organisation that helps people on their journey to tranquility, wanted to introduce yoga and yoga travels as a tool for high-level business people to improve their way of life.
They consulted Buzzberry to develop the Yotran identity and start an on line platform and community to reach out to their (potential) target audience. Their offering consist of The Yotran Business Club, Corporate Coaching and Yoga Travel & Workshops.
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| Customer | : | Yotran |
| Services | : | Design, Online Marketing, Strategy & Concept |
| Industry | : | Travel and Leisure |
BuzzBerry set up a on line branding strategy focused on creating a network of potential customers for the products Yotran offers.This strategy was translatedby BuzzBerry into a workable concept : a dynamic and interactive community platform based on personalisation.
The strategy and concept was materialized into following tracks: - development corporate identity: logo, corporate style guide. - conceptualization on line platform - design sober but dynamic web design, elevating the content and functionalities. - copywriting - project management - design print: product sheets, business cards, flyers, ...
Quote customer “The Project Manager has entered into the situation of the client and has in that way delivered an excellent project. He has also introduced excellent ideas. Can absolutely be recommended” Walter Bauwens, founder Yotran www.yotran.com
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