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Worldwide, Facebook has over 660 million users and they log in almost every day. This means companies have a place on the worldwide web where 10% of the world population comes together. These 660 million people consume products and communicate about brands. This gives your company a unique view on what consumers think and say about your brand.

And that is exactly why all the big brands are active on Facebook. As a brand you have to be where your consumers are. This has led to the concept of F-shops. From simple Storefronts that link you to the usual web shop, to complete built-in F-shops that take you through the entire buy without ever leaving Facebook. Almost every type of product can be sold/bought in an F-shop. Even luxurious brands such as Bulgari took the leap.

The biggest advantage of the F-shop is the fan base. Products or brands with a large fan base sell more in an F-shop. If your consumer is a fan of your product, he’s not only more likely to buy your product, but he also spends more money on your products. An F-shop is also a great way to spoil your loyal fan base by giving them exclusive offers and discounts. The point is to create a loyal fan base, start your F-shop and pamper your buyers. If your fans are happy, they are more likely to tell their friends about your product. And the average Facebook-user has 130 friends, so that is a big word of mouth.

Do you want to boost your sales? Don’t hesitate and start working on a good Facebook fan base! One in four Facebook users has bought something through a Facebook brand page. Is it the next big thing of just a short hype? Whatever it is, making your consumer a fan of your brand will make them buy, regardless which channel they use.

Source: ‘Tijdschrift voor marketing’ – Mei 2011 #5 Jaargang 45 – p11