We would like to tell you...

 Social media are booming & blooming, but... are you? 

Whether we like it or not, it’s impossible to imagine life today without social media. The last two years, there has been an evolution, a revolution never seen before. Therefore, social media are an almost necessary evil in your campaign.

Whatever you do, don’t panic. Learn to overcome your ‘evil’!

YES, I am!

When you decide as a company to become active in social media, you have to have a plan of action. You must always start with a strategy –this is TRUE for classic campaigns, but even more so for social media campaigns. What’s worse than just plunge in & drown –and finding after 3 months that your campaign didn’t bring about the hoped-for results?

But WAIT a minute!

Start with a strategy–determine the goals you want to attain: more traffic, brand awareness, PR, short-term campaigns, …? Whichever way you want it, it is possible. As long as you determine a plan of attack based on your presupposed goals.  

Draw a social media policy–set up some ground rules, some guidelines on how to behave, speak & react online. Big chances are the people in your company are online too, so use them as ambassadors! They know the company & the brand like no other. Who else is there to spread your brand via social media?

BIG mistake!

One of the most common mistakes about social media is that campaigns are for free. Setting up a Facebook page doesn’t cost anything, now does it? True. But you need to invest time, means & thus money in the people, the strategy and the try-outs.

How do you get a hold of this? That’s up to you.

Having people in your company that can carry out your social media strategy is a pro. They know the story, they know the product –they are your best brand ambassadors.

You can, however, call in the help of social media experts for working out a campaign or a social media policy –social media do have their own ABC.

Bottom line is & stays: you need to be willing to invest.

But what’s in it for me?

The big question remains of course What does it bring in?

It does bring in, but not just like that. You need to follow & monitor what’s happening. People tend to ask for advice within their own network. If you can detect that intention and intervene neatly & properly, a sale can result. This is what’s called catching a lead in mid-air.

2B or not 2B

 Can social media be used in B2B? There aren’t many cases that speak of B2B in social media. But every B has a C –so every C can be brought back to B. It might not be a piece of cake, but you might as well get a piece of the cake. You can’t get cast-iron certainties, just go for it & set the ball rolling!  

Do you want to be "socially active", but you don't know where to start? Contact us today and we'll gladly help you out!

-- by Nele Waelbers - @lafillenelle